Lego Hulk in New York

I was in New York in this summer for a job to create promotional material for LEGO Marvel Super Heroes Video Game and Gamestop. The story they wanted me to shoot was a series of images depicting a 20in Lego Hulk running around New York City in search of a Gamestop. Along the way Hulk is supposed to be finding other Marvel super heroes, but he ends up becoming a tad touristy.

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I had a wonderful time working with Jeremiah from Warner Brothers on this project, despite the intensive 90+ degree weather combined with summer’s ridiculous humidity. –Seriously I’ve never sweated so much in the middle of a sunny day while it was raining.

**Note to self: Never ever complain about California weather again.

We spent about 5 days running up and down NYC. Back in LA we got a shot list and storyline to create Hulk’s journey with. Many of the locations were tourist spots. I cannot begin to describe how much attention little 20in Hulk attracted. Everywhere we went the biggest challenge was shooing away tourists and fans. Haha, but now I can say that I’ve worked with an official celebrity!

Gear Used:

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Ah! Another fond memory. I believe this was day 4 of shooting and we couldn’t stop cracking up with making mini shawarmas on the Highline. Wait till you see what happened with the bagels…
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The photo above embodies so many random memories for me. On this night my friend Chris assisted me with making photos around Time Square between 12-3am. Of course one of the locations I needed to capture was Times Square. I decided to make the shots at strange hours to avoid the wrenched stampede of tourists. Instead of tourists though, Chris and I battled with 3 crackheads and 2 drunks. What a city!

Here’s the first couple of images. The rest are gradually being released on Gamestop’s Facebook.

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